tools included in our blog posts are suggested by the authors and not by the cmi editorial team. No publication can provide all the relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones you've used).want more usable and reusable content? Chunk it posted: 2020-12-22 content-usable-reusable-piece-itas a marketer, you want to deliver the most usable and reusable content possible, which saves your team time as you increase the value your audience derives from your assets.
But how do you do that? Here's one way: chunk it. In other words, build your content in chunks - think of them as components or modules - based on the types of information you want to convey. "chunk" is a word abstracted out of necessity. A chunk is simply a discrete whatsapp number list unit of content. It can be as small as a chip or as big as a book. It can be a paragraph, a section, a chart, a table or an entire deliverable. An infographic, for example, is a piece of content itself, even though it may be part of a larger piece (a blog post, for example) and even if it contains chunks (like tweetable graphics ) that you can remove and reuse out of context.
It's about constantly asking yourself, "what kinds of information do we want to convey here, and what's the best way to separate those kinds of information?" this article was inspired by a talk given by content strategist noz urbina at the intelligent content conference: how to create topical and everlasting content from the same content assets. Case to segment your content if you don't think about types of information, you risk mixing or grouping them - the opposite of segmentation. As a result, your audience may