Improve user experience (UX). Target other countries and use targeting. There are a ton of countries without enough content, and there is money to be made in those countries. Indonesia is a good example. Focus more on Progressive Web Apps (PWAs). It's an envelope! The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. 7 Most Important SEO Focus Areas for Colleges and Universities Posted: 2020-11-18 July usually means a new year for colleges and universities, with new marketing plans and goals for the upcoming school year.
How does SEO fit into your higher education marketing plan this year? Hopefully all the way up. Earlier this year, Chegg Enrollment Services and the jewelry retouching service National Research Center for College and University Admissions (NRCCUA) conducted a survey of 726 college-seeking high school students. Online research is ranked as the primary method used by potential applicants to discover universities and programs, and the second most popular method used during and after the admissions process.
However, higher education faces its own set of unique SEO challenges. University websites are often segmented by school, program, or department. This can result in many contributors to the SEO process, often without a single roadmap to follow across the organization. Additionally, it's not uncommon for the university's IT department to own web development, sometimes creating a backlog for technical SEO changes that need to be made. I've worked with many colleges and universities on